Bill's interest in American Indian history and traditions, combined with his love of simply following the front wheel of his Harley as it headed down the highway led to the formation of the company that has sent rude and REALLY rude t-shirts to folks from bartenders in Japan to our troops in Iraq and Afghanistan, and hundreds of points around the world.  The company set up as vendors at bike events in the past, mostly on the east coast of the United States.  And this is the logo you see on the company's shirts: